Traditional packaging has always had a brand logo or catchphrase. It’s nothing new, and consumers are growing tired of it. In response to popular consumer trends, brands are re-imagining packaging designs to ensure they add value to the products inside. In fact, value-added packaging is one of the most significant trends in the industry. Here are a few examples of how it’s been used.
Beauty and Cosmetics
There are few retail segments with as much potential to win loyal, trusting customers as beauty and cosmetics. Beauty products are an integral part of bathroom cabinets the world over. This market segment has the potential to make lots of money, but it’s also highly competitive. To win customers over, brands have taken innovative steps to set themselves apart from their competition. The packaging is the first thing beauty enthusiasts will see as they look through hundreds of items in a supermarket aisle. If it captures your customers' attention and promises to deliver what they're looking for, they're likely going to take it home and try it out.
Modern packaging trends like intricate lines and custom fonts give cosmetics products a contemporary feel that is also timeless and universally attractive; such aesthetics improve their perceived value and the chances of consumers purchasing the product.
When it comes to consumer electronics like smartphones, the type of packaging used directly affects customers' perception of the quality of the product. An exciting package design helps the product make a good first impression. On the other hand, something poorly done will scares customers away even before they try the product.
Take Apple, for instance. Though its iPhone packaging is very simple, it portrays an unusual elegance that conveys the product's quality. Apple's packaging adds value to its smartphones by providing a unique unboxing experience. If you doubt this is true, consider this: the iPhone X unboxing video scored over 10 million views. This speaks volumes about the quality of its products and their packaging.
Food and Beverages
Historically, the most critical function of a package was to contain food. Not so long ago, the most common food packages were barrels, burlap bags, or apothecary jars. Consumers were served the amounts they wanted in a secondary container, usually a paper bag or sack. Things have changed, though Customers automatically assume a package is going to store and preserve food. Consequently, the modern food package must do more.
Added value through brand identification
Consumers often take about 30 seconds to pick a product from a supermarket aisle. They are less loyal and more impulsive than they were years ago. That said, a good producer is reliable. Once customers realize a product has good quality, they will come back to it consistently. Food packaging establishes identity in many ways.
Obviously, it'll have the manufacturer's name printed on it. But consumer packaging has become brighter. There are more products than ever before, so it's unlikely a customer will see a product with just a brand name. It’s easy to tell that a bottle contains Coca-Cola, regardless of the language. Through careful brand development and consistent package design, packaging helps consumers find products in overcrowded supermarkets with little trouble.
Clothes are often packed in resealable packaging. It offers stylish protection for products by extending their shelf life; resealable packages protect items from dirt, dust, and tear. They also give customers the assurance that products are secure. For example, a laminated resealable pouch can keep a garment in perfect condition as its owner packs it for a vacation.
When it comes to sports clothing, resealable packages can easily protect a garment while it’s in a gym bag. Resealable packaging also safeguards clothing for later wear. If you want to safely store a garment purchased as a gift for a loved one, then a resealable package offers several benefits over one that isn’t. Because resealable packaging increases the longevity of the product, it enhances customer satisfaction and improves brand loyalty.
Resealable packaging is also environmentally friendly. Consumers value recyclable products. Consequently, they love products that come with reusable packaging, particularly when it’s made from biodegradable materials. Zip-lock packaging can be used for various purposes, like storing linens and small items like toiletries.
Besides the benefits to the consumer, resealable packaging has several advantages for retailers; it helps display products and handle returns. For instance, if a customer buys a pair of pants and then he/she discovers later on that they don’t fit, it’s easy to process the return and put the item back on display. Since the product is resealable, there's no need to re-wrap it or place it in a new box.
Syrups and pill bottles typically have seal bands. They're a type of tamper-proof packaging solution that's perforated for consumer-friendly use. Seal bands are a small but vital part of packaging. They not only improve the safety of the product but also encourage appropriate usage.
They protect consumers from contaminated or damaged products and promote safe use. Seal bands also offer branding opportunities as they can be designed to reflect a particular brand's ideals. They improve product-value by showing consumers that manufacturers value their safety and well-being.
Household-product manufacturers employ a variety of innovative packaging techniques that add value to their products. An interesting example to consider here is cleaning items, which are usually packaged in spray bottles. Spray bottles have an undeniable advantage over jars and other packaging items with regards to hygiene. Since there is no direct contact between the consumer and the packaged product, there is a limited risk of contamination. They are also reusable, more convenient, and faster to use.
Value-added packaging gives products several advantages alternatives that don’t offer similar features. Across the world, consumers have shown a significant preference for products whose packaging enhances perceived value and usefulness. So, if a product's packaging is attractive, sustainable, and functional, consumers will buy it. Value-added packaging is one of the best ways to enhance a product's perceived value and increase brand loyalty.